Teams Getting More Exposure on Social Media Than TV

Sourced from CNBC
Carolin Roth, Lucy Handley, special to CNBC | Wednesday, 22 Mar 2017

March Madness – the main season for U.S. college basketball – generated $1.24 billion of TV ad dollars in 2016 according to Kantar Media, making it the second most valuable post-season sports tournament in the U.S.

And while advertisers in the sports arena always want to go where the eyeballs are, they may want to shift their attention to social media, which has the potential for greater reach than TV, according to one expert.

Ophir Tanz, the chief executive of Gum Gum, a technology company that analyzes the images posted on social media and correlates them with brands, claims that the potential of social platforms in sport has been hugely undervalued. Gum Gum works with some of the teams in the NBA basketball league – which itself generated more than $1 billion in TV advertising in 2016 according to Kantar Media – to understand the impact of social media posts and put a monetary value on them.

“What we found is really quite striking. If you are a rights holder or team, we have been able to show that in most cases the exposure that’s being obtained on social is nearly equivalent and sometimes more than television,” he said during a panel led by CNBC anchor Carolin Roth at Advertising Week Europe in London this week.”

“TV is definitely not dead. I’d say there is still in many ways more sponsorship value to be extracted from that medium, ” he added.”

“At the same time, there has been a dramatic undervaluation of the exposure that social is providing – effectively if you can’t track it and prove it then it doesn’t really exist.”

For Nick Pinder, head of partnership marketing EMEA at the U.K.’s Manchester City Football Club, being able to quantify the value of social media is relatively new.

“We work with analytics companies to be able to quantify and to be able to put an accurate measurement on the growing social phenomena which hasn’t been the case in recent years. The strides we have been able to make have been significant, moving away from that typical model where it is driven by broadcast and driven by those numbers,” he said during the panel.

Manchester City’s streamed its women’s team’s first UEFA Women’s Champions League game on Facebook Live, in partnership with car manufacturer Nissan last October. Pinder said the engagement from fans was “extremely impressive.” Player Yaya Toure also used Snapchat spectacles to show people behind the scenes at City’s Etihad stadium in January 2017.

The value of a sports team or brand is something rights-holders work hard to quantify. Tim Ellerton, commercial director of Team GB, the U.K.’s Olympic team, is currently looking at this. “We’ve just put out a piece of work to really get to the crux of what the values of our own channels are and what that could mean to current and hopefully potential sponsors as well,” he said during the panel.”

“It will allow us to have a very sensible conversation with a partner when we put a number down on the table about what we believe our rights are worth, and hopefully we can verify it. It also allows that conversation when they go back to their CEO or CMO [chief marketing officer] to get sign off, do they actually understand what joining up with a brand like Team GB will actually mean for the short, mid and long term.”

Pavement lights guide ‘smartphone zombies’

Sourced from

Pavement lights have been installed at a pedestrian crossing in a Netherlands town to help smartphone users cross the road safely.

The light strips are designed to catch the eye of people looking down at their device, and change colour to match traffic signals.

The lure of games and social media has come “at the expense of attention to traffic”, said councillor Kees Oskam. But Dutch road safety group VVN said the idea “rewards bad behaviour”.

Feet on a streetImage copyright FLORIS VEELENTURF
Image caption – The lights change colour to match pedestrian signals

“It’s not a good idea to help mobile phone users look at their phones,” said Jose de Jong of VVN, the Dutch Traffic Safety Association.

“We don’t want people to use phones when they’re dealing with traffic, even when walking around. People must always look around them, to check if cars are actually stopping at the red signals.”

The lights have been installed on a trial basis at one crossing, close to three schools in Bodegraven. The company that developed the technology says it hopes to offer the strips to other towns in the future.

Similar pavement lights are being tested in the German city of Augsburg to help so-called “smartphone zombies” navigate level crossings.

How to avoid dangerous websites

Use the built-in search engine filters

Many modern search engines provide a way to do a ‘safer’ search when using their search engine.  As an example, Google allows users to toggle on or off a ‘safe search filtering’ option at the Advanced Search page.

Not only do these built-in filters work well, but they are free!

Use an Internet security filter

If you want use something that is always active and watching over your (or your family members’) entire time browsing the web, there are many internet filters that you can purchase and download online.  These ‘always on’ filters work by providing warnings when a user attempts to access a site which has been deemed questionable by the filtering software.  This type of filter is great way for parents to help keep their web browsing children safe online.

Don’t guess a website’s address

This is probably the number one way people accidentally find themselves at a questionable, or even dangerous, website.  For example, have you ever guessed the White House’s website at (DON’T!)?  It does not take you to the website of the United States President’s residence.  Many clever malicious people purposely purchase URL’s that are extremely similar to legitimate website URL’s in hopes of getting unsuspecting prey to their malware-ridden websites.   If you are not 100% sure of the URL for a site you wish to visit then do not type it in.  Instead, type your guessed URL into a search engine like, using the safe search option if you want to be extra careful.  You can then click to the legitimate site from the search results.

Never click on sites that seem questionable

This one is pretty simple.  If something doesn’t look or ‘feel’ right about a website or link then just don’t go there or click the link.  Again, this is a great time to use a search engine to verify the website or link.

Make Web safety a priority

If you aren’t paying attention to what you are doing online, it only takes a few seconds to accidentally end up somewhere you really don’t want to, or worse – infected.  Simply staying alert and paying attention to what links you are clicking online is one of the easiest, most effective ways to say online.

Contact NCGIT today to learn about the business-class solutions we offer to keep your employees and business safe online!

Client Spotlight: CAP Systems

A modern, cloud based solution for both its internal needs and, most importantly, for providing its hosted solution in a highly secure, highly available, and scalable way to Community Action, Human Service and Head Start Agencies across the US – This is the challenge CAP Systems engaged NCGIT to solve.  The primary goal for CAP was transitioning its old solution from one that ran at client sites and on client provided servers, to a new, fully cloud hosted solution.  At the same time, they wanted to remove the need for an in-house IT infrastructure and provide improved accessibility for its increasingly distributed workforce.

NCGIT worked with CAP Systems to design and implement a solution for each of their requirements.  For email, file sharing, and collaboration, we migrated them to Microsoft’s hosted Office 365 solution.  Phones were also of critical importance for CAP so we helped them implement RingCentral’s hosted PBX solution which allows their distributed workforce to communicate with each other and with clients via desk phone, mobile phone app, or computer soft phone anywhere in the world as if they were all in the same office.  The final and most important piece of the project was implementing the new cloud infrastructure for their new hosted Enterprise Client Data Management Software solution.  This is being done using Microsoft’s Azure Infrastructure as a Service offering.  CAP is now able to rapidly add or remove servers and resources as needed in a highly secure, highly available environment to its customers.

Contact NCGIT today to learn about how we can help your business achieve its goals!


About CAP Systems

CAP Systems, Inc. has been providing software for Community Action, Human Service, and Head Start Agencies for more than 40 years.  Originally in the consulting and custom systems development business, PMI/CAPS developed systems for many Fortune 500 companies and United Nations Agencies. We are dedicated to a continuing investment in new technology and a commitment to providing our customers with the most powerful tools available.

Our original Financial System, designed in 1972 for Community Action Agencies, was the first fund accounting system in the nation.  The system has expanded over the years to include modules that address every aspect of the fiscal and administrative functions of Community Action.  Today CAPS is involved in the development of software for:
·       Head Start
·       Child Care
·       Energy Assistance
·       Weatherization
·       Information and Referral
·       Individual and Family Needs Assessment
·       Outcomes and Results Measurement
·       Case Management
·       Benefits Administration
·       Client Tracking, CSBG Reporting
·       Analysis of Client Characteristics
·       Health and many more activities typically associated with Community Action